“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective. Your page title and meta description are two of the most important meta tags on your page. Write a Compelling Title Tag and Meta Description They are looking for a blog post or video which lists down the best DSLR cameras, not product pages or ecommerce pages.īottom line: Create content that aligns with the search intent of your target audience. Google understands what users want when the search query is “best DSLR cameras.” They are looking for options. There is no point in optimizing your DSLR landing page with those specific keywords. The user is still undecided on which DSLR brand to choose. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”Īn SEO best practice is to always keep the search intent in mind while creating content for your website.įor instance, if you would like to rank for the keywords “best DSLR cameras,” you need to realize that the search intent here is commercial, not transactional. The searcher has already made a decision to buy a specific product or tool. Transactional: Here, the intent is to buy.For example, searches such as “best SEO tools” and “best DSLR cameras” are all commercial searches. Commercial: The intent behind a search is commercial when the user is looking for a specific product but hasn't made the final decision yet.Common examples of navigational searches include “Facebook login,” “Semrush,” and “Amazon.”
Understanding and satisfying search intent is Google's ultimate priority. Search intent (also called “user intent”) is the purpose behind every search query. Focus on Getting More Authoritative Backlinks Improve the User Experience on Your Website
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